Malaysia Competitive In Halal Industry
ICC Note: While this article does not specifically deal with persecution of Christians, it supports trend that Malaysia is moving toward becoming an Islamic state. In the midst of a national debate about whether the country is secular or Islamic, and a government ban on discussion of the topic in the media, the senior company official quoted in this article makes an unqualified statement to the press that the country is Islamic.
KUALA LUMPUR , Aug 8 (Bernama) — Touted as the only country where the halal certification is developed by the government, Malaysia remains competitive as a leader in the halal industry with concerted efforts by both public and private sectors to push the agenda forward.
Malaysia External Trade Development Corp (Matrade) deputy chief executive officer (promotion), Dr Wong Lai Sum, said Malaysia’s competitiveness when compared to other existing and potential halal product exporters and competitors, lies beyond the pricing itself.
“Malaysia’s competitiveness lies in the fact that Malaysians understand the halal industry, our positioning as a Muslim country creates advantages and our industry has actually gone way ahead in terms of halal certification, where we have halal standards of international recognition,” she said at a press conference after a briefing on Malaysia’s global halal initiatives
According to Wong, no other country has a government which gave full support to the development of halal sector, and this has created a good brand reputation for Malaysia .
Earlier, in her presentation at the briefing, Wong said the halal sector would remain one of the focused sectors in Matrade’s promotional activities in the next coming years .